Posts Tagged marketing channel
Complete Search Engine Marketing
Executive Summary Introduction
Search Engine Marketing is the process of leveraging the usage of search engines to create website exposure for a company. This exposure normally is used to garner conversions in the form of sales, leads, subscriptions, downloads and any other definition of a user turning into a paying customer. This intent-based advertising is the core of Search Engine Marketing that amounts to the best return on each marketing dollar spent.
Fundamentals of Search Engine Marketing
Tags: industry statistics, marketing channel, marketing search engine, search engine marketing, worldwide platform
The Marketing Mix – Will Podcasting Pay the Rent
In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzzworthy in the past few months is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.
As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool.
There seems extraordinary growth potential for podcasts in the next few years, but that’s just untapped potential until podcasting novelty is replaced by podcasting utility.
Tags: early adopters, march madness, marketing channel, promising technology, web seminars