Posts Tagged interactive marketers
Keys to Improving Your Social Networking Marketing Tactics
Today, social networking marketing services and tactics among business owners is quickly becoming a critical strategy of influencing and driving key business objectives, goals and performance. Interactive marketers who know the secrets to engaging prospects and customers on social sites and analyzing return on investment or ROI can improve their business impacting metrics, such as how many people visited a website, conversions and sales.
Marketers are investing heavily in social marketing services and consulting; however, the elusive measuring of its results seems to be escaping. Surveys show that business owners who implement social marketing, actually think it is a set it and forget it marketing method, much like placing an advertisement in a newspaper. They do not think they need to do anything else. However, if nobody calls their business inquiring about the information in the newspaper advertisement, the business owner more than likely would pull the ad from future editions. The same methodology needs to be implemented with social networking marketing.
Tags: budget allocations, interactive marketers, networking marketing, social networking sites, website conversions
Books For Beginning Interactive Marketers – SEO Secrets by Glenn Murray
This has been a while in coming. I’ve been planning on reading Glenn’s book on seo for quite some time now after I started reading his blog on seo copywriting. What follows is the first in a series of book reviews on books I would recommend for people starting out in interactive marketing.
SEO Secrets Version 2.0
This is the second version of Glenn’s e-book SEO Secrets. (Click here to view more details) I didn’t read the first version so I can’t comment on how much progress was made going into version two or whether or not it’s worth getting the second version if you’ve already bought the first. However, one of the first pages that Glenn includes has a list of major updates. These updates include using social media, optimizing your blog, internal link structure, and a few other subjects of debate that have arisen recently as well as the future of seo.