Posts Tagged experiential marketing
Experiential Marketing – Lead the Way in Branding & Sales!
I am right there with you, executing daily my To Do List that consists of what I feel will get my product line the attention it deserves and so desperately needs. We all churn away at the endless list of things that we hope and, often times feel certain, will drive our companies to that next level and beyond. And yet, do you ever find yourself stopping in the middle of the day and asking yourself the question What can I do to shake this up some Feeling perhaps that the results are not quite what you were hoping for
More than three years ago I paid some pretty pennies for one-on-one coaching with a well known contributing writer for Entrepreneur Magazine who enlightened me to the ways of experiential marketing. First of all, many of you might be phonetically stumbling over how to even SAY the word, much less execute it! Let us use the following, very basic pronunciation key (compliments of yours truly, an elementary school teacher forever at heart!) ek-spear-ee-en-shuhl. Now please note. You will not find that pronunciation guide in Websters! But it works! Because if you are going to use experiential marketing, you need to know how to say it!
Tags: elementary school teacher, entrepreneur magazine, experiential marketing, pronunciation guide, target market
A Hostel’s False Advertising and a Surprising Finish
We’ve all felt bombarded by advertising at every turn. On the floor of the grocery store, the side of buildings, overflowing our email boxes, and every place in between. People are even selling body space these days. The average U.S. citizen receives an unbelievable 3,000 marketing messages a day.
The barrage of messages is greatly reducing the effectiveness of traditional marketing. People have had it with the disruptions and are beginning to ignore all advertising, even for products they care about. The Do Not Call list, SPAM blockers, pop-up blockers, digital video recorders and satellite radio are just some of the ways consumers try to escape.
Tags: car amp, customer shares, digital video recorders, experiential marketing, marketing week