Posts Tagged credit crunch
Event Organizers Look For Attention-Grabbing Marketing Materials to Pull in the Visitors
The credit crunch is developing into a full-on recession and that means that advertising budgets are shrinking. The events and exhibitions industry is feeling the pressure just like the rest of the advertising and marketing industry and is desperately thinking of new ways and new products to ensure that visitor numbers are high. It is not an easy task but many events professionals are beginning to see the sense in going the extra mile in order to make sure that their invitations and other events publicity materials do not get overlooked or ignored in the morning’s business mail.
The UK manufacturers of pop-up and interactive marketing products also have their work cut out and enterprising companies are constantly coming up with new ideas to keep the wheels turning. It seems that events organizers and exhibitors are all looking for the same thing – something different! As well as traditional shapes such as pop-up cubes, pop-up balls and pop-up pyramids some new polyhedrons (or polyhedra) are coming to the fore.
Tags: business mail, credit crunch, curiosity value, enterprising companies, traditional shapes
Advertising and Marketing Budgets Now Need to Work Even Harder to Increase Response on Direct Mail
It seems to me that the UK is desperate to talk itself into recession. Newspapers know that bad news sells papers and so placards scream at us that profits are down, the credit crunch is here, High Street spending is down and so on. The more the media talks about it the more the public gets cold feet and we enter into a downward spiral. A classic example of how bad news is picked up by the public and so exaggerates the situation was a stunt pulled by former US talk show host, Johnny Carson. To illustrate just how easily we are talked into panic he announced on his show that there was going to be a shortage of toilet rolls. Within a couple of days supermarket shelves in the US were empty as people rushed out in a panic buying spree to ensure that they wouldn’t get caught short.
And here we are – doing it to ourselves as a nation. It’s incredible but it is unfortunately what we do in this country. I believe that we are naturally pessimistic – and guess what – that gets me down!
Tags: credit crunch, downward spiral, finance directors, supermarket shelves, toilet rolls