Posts Tagged coca cola foundation
Perhaps We Have Over Complicated Our Marketing Programmes
Because there is a much easier way of marketing your products and services.
Please consider this piece of evidence
P & G wished to evaluate an advertising technique and asked that Dr. N.Roberto, Coca-Cola Foundation Professor of International Marketing, to evaluate over $10 million of independent research examining the effectiveness of this technique, that claimed to make advertising more effective and accountable.
His conclusion
Tags: city insights, coca cola foundation, foundation professor, interactive events, personal dialogue
As More Power Shifts to Consumers the Need Grows For ‘Renaissance Marketers’
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn’t new, but it’s gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a integrated approach to engaging consumers.
Several studies indicate that achieving effective Interactive Marketing Communication campaigns is marketers’ primary concern, one research study indicated that, properly executed, interactive marketing is considerably more effective allowing a Client to half his current advertising budget and be, at least, 50% more effective.
Tags: coca cola foundation, communication campaigns, cost efficiency, gaining momentum, interactive budget