3 Ways to Add Customer Interaction Into the Marketing Plan
The Internet is firmly and permanently entrenched in today’s mainstream culture, allowing consumers to be increasingly interactive. For example, Google is now a verb as well as a search engine. Also, user-driven sites (such as MySpace and YouTube) regularly make headline news. Marketers must recognize that people are willing and technologically able to contribute to the creation and marketing of items they consume and include this phenomenon in the marketing plan.
As marketers and business managers, we should be thinking about how to get consumers involved with our products, services and ideas through the Internet. As you read the following ideas, think about how you can incorporate the core idea of each into your own marketing plan.
Tags: coca cola and mentos, mainstream culture, product variations, sized budget, super bowl xliA Dozen Mobile Marketing Tools That Can Really Pay Off
Before you can craft strategies and tactics that make profitable use of mobile marketing, it helps to get a quick overview of some common tools used by marketers to improve ROI.
1. Custom Apps, Utilities and Extensions
You can do almost anything with a mobile app platform-just like conventional application development. From enterprise CRM extensions that deliver real-time sales metrics to apps that let buyers spec out order estimates from anywhere, it’s easy to see why organizations get so excited about custom app potential.
2. App-vertising
This is the paid association with an existing smartphone app for the purposes of promotion. There are three angles to linking an app with your brand creating the custom app and branding it (the first point above); advertising within the app itself; and advertising in a way that simply sponsors the app but isn’t a functional part of it.