What is Interactive Marketing

How does interactive marketing differ from traditional advertising and marketing The difference is quite simple. Traditional marketing is assumptive marketing. Traditional marketing focuses on what a group of marketing executives believe or perceive the target audience to want and appreciate. Then the marketing companies will custom build a campaign based on their assumptions. They use past market trends to try to predict the future. They will measure their success by how successful the product or idea develops. This marketing technique has been used for centuries. More recently, companies have become aware that this may not be the most efficient method to reaching their true target audience.

Interactive marketing asks the consumer what they are looking for, what they value, and what they perceive about a particular product or company. Then, the marketing team remembers what they have said and regurgitates products that match what they have said. Consumers appreciate this type of marketing because it is adding value to their personal thoughts and opinions. One important aspect of marketing success is to create the feeling with the customer that their input and opinions are important. When a consumer believes that they can mold what a company offers, they feel more invested in the product or service and are thus more loyal as well.

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Marketing Strategies That Propel Website Traffic – Interactive Marketing Campaigns

There are several marketing strategies that propel website traffic and increase revenues. However, it is important to learn about the best way to utilize these strategies to effectively increase revenue and gain market share. Research the various methods and plan your strategy carefully. Follow through is as important as the methods utilized. Changing your path part way through a campaign will waste time and effort. In the end, nothing will work and you won’t know why. One of the most tried and true methods of driving traffic is Search Engine Optimization. It focuses on well-crafted content and keywords for the search engines.

These methods can be effective, but depend entirely on the search engine spiders to display the most relevant information for your site. With the advancements created by Web 2.0, interactivity encouraged new marketing strategies that propel website traffic. Social bookmarking is a prime example of how search results displayed here can be more effective than using regular search engines. Social bookmarking sites allow users to create a list of web sites they like, and use tags for keywords and descriptions. These are used in much the same way regular bookmarks on individual computers are created. The advantage is that the individual pages are public.

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