Web searches for direct mail response and similar topics report that Dimensional Marketing generates much higher response rates than flat mail. This well-documented trend should not come as much of a surprise to marketing professionals. To see an inviting, chunky packet in amongst the morning’s business mail is bound to generate much more curiosity than the run-of-the-mill flat envelopes that arrive without fail every morning of the working week. However, the contents of the pack can be expensive as can the cost of the postage and if the sender has not used much imagination, then the opportunity to create a successful and economic direct mail piece might have been lost.

When you think of promotional marketing and advertising products your mind probably goes straight to a catalogue or website full of mugs, mouse mats, pens, T shirts, coasters and other such predictable promotional products. It is possible that the receipt of one of these hackneyed ideas by your customers will be met with a distinct lack of enthusiasm. Much better, methinks, to try to generate a greater impact by creating something unique and for less money.

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