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As More Power Shifts to Consumers the Need Grows For ‘Renaissance Marketers’
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn’t new, but it’s gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a integrated approach to engaging consumers.
Several studies indicate that achieving effective Interactive Marketing Communication campaigns is marketers’ primary concern, one research study indicated that, properly executed, interactive marketing is considerably more effective allowing a Client to half his current advertising budget and be, at least, 50% more effective.
Tags: coca cola foundation, communication campaigns, cost efficiency, gaining momentum, interactive budget
Books For Beginning Interactive Marketers – SEO Secrets by Glenn Murray
This has been a while in coming. I’ve been planning on reading Glenn’s book on seo for quite some time now after I started reading his blog on seo copywriting. What follows is the first in a series of book reviews on books I would recommend for people starting out in interactive marketing.
SEO Secrets Version 2.0
This is the second version of Glenn’s e-book SEO Secrets. (Click here to view more details) I didn’t read the first version so I can’t comment on how much progress was made going into version two or whether or not it’s worth getting the second version if you’ve already bought the first. However, one of the first pages that Glenn includes has a list of major updates. These updates include using social media, optimizing your blog, internal link structure, and a few other subjects of debate that have arisen recently as well as the future of seo.