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Text Message Voting for Television Newscasts The Latest Weapon in the Marketing Arsenal
Today’s viewers are not mere spectators. They want interaction and freedom of expression. They want to support their favorite team, opine about a product, react to an event and express concern over various issues. Irrespective of where they are located, viewers want to do it all while watching television. Thankfully, the advent of digital communication technology has empowered the viewers with not only information but also the freedom of its utility.
The advanced information technology has two important characteristics
• It is constantly updated. It is very dynamic in nature and upgrades are a norm.
• It enables multi-lateral contributions. This is decisive in changing the very character of the technology.
Online Marketing Strategies in a Down Retail Market
Retail sales are down significantly – as referenced in this jaw-dropping article from Bloomberg.com. This is a challenge not only for brick-and-mortar stores, but retail E-commerce sites as well. Consumers dealing with next to impossible economic times, and the startling news that US unemployment rates are at a 14-year high of 6.5%, is putting the crunch not only on how much money consumers choose to spend, but who they will be shopping with as the holiday season approaches.
Excerpt from the Bloomberg article
Tags: brick and mortar, brick and mortar stores, ken perkins, money consumers, networking communities